Internet search overload, a slogan recently used by Microsoft to popularize their new Bing engine, is a phenomenon we can all relate to. Microsoft advertises Bing as the "first ever decision engine." What does Bing actually decide for us? Speaking for myself, I certainly prefer to make my own decisions, don't you? What I think consumers actually want, in order to solve the "search overload" dilemma, is a search-engine that gives us the appropriate information so that we can make our own decisions.